Various strategies are explored to map the ideal audience experience. The focus is on attendee knowledge, beliefs and behavior that will drive success.
- What should your audience learn, think and do that will facilitate desired outcomes?
- Is there more than one ideal path for various audience segments?
- What flexibility is needed across single and multiple markets?
The work product is one or more “mind maps” that focus on audience experience and essential outcomes. The most promising approach drives the exhbit design process to follow.