Discovery | CenterPoint Marketing
centerpoint marketing

Discovery

centerpoint marketing

An accurate assessment of the wants and needs of all stakeholders is essential to the exhibit design process. We collaborate with you on a process to perform important planning activities.

  • Documenting known exhibit design requirements
  • Reviewing the existing brand and marketing platform
  • Reviewing the competitive playing field “event-by-event”
  • Discovering stakeholder needs and agendas, including individual interviews as may be appropriate
  • Reconciling conflicting goals and priorities
  • Aligning roles and relationships with internal and external agency partners
  • Confirming financial, physical and human assets
  • Gathering other data that may impact success
  • Clarifying how success will be measured